Join the Digital Professional Institute and SBAC for a workshop that will teach you how to define Digital Marketing and its strategic role for your business. You’ll learn how to identify the different components of the digital marketing ecosystem so that you can engage your existing customers and continue to bring in new clients. This workshop is perfect for small business owners and entrepreneurs looking to strengthen their digital strategy, promote their business across new mediums, or just develop a better understanding of marketing in the new technological age. By the end of the workshop you will be able to:
- Understand the shift in marketing to digital channels and tools
- Describe how Digital Marketing can be used to communicate with customers at different points of the customer journey
- Articulate how different types of companies can leverage Digital Marketing components strategically to meet their business goals
About the Instructor:
Jason Abrahams is the Director of Marketing for Rightsize Facility Performance, a turnkey office interiors and facility services firm in Chicago. Jason is charged with developing and executing the Rightsize’s brand strategy and implementation, as well as business development, throughout the U.S. He oversees a team of internal and external resources who are focused on executing both digital and traditional marketing tactics to drive customer base growth, digital conversions, and overall brand development.